Merit National Fund Advisors is a Kentucky based, Registered Investment Advisory firm with clients and advisors nationwide. Merit is a conservative, fee-only firm that seeks to add value to its clients through solid advice based on sound principles that will outlast the news of the day and the current market conditions.

Ken Prevett

Ken is the Founder, President and Chief Investment Strategist for Merit.

Ken is a CERTIFIED FINANCIAL PLANNER™ practitioner with more than 15 years of experience working in the securities business.

He is listed as an Accredited Asset Management Specialist with the College of Financial Planning, and is recognized for his financial expertise and dedication to the principles of sound investing. His fiducial advice brings a calming to anxieties especially during today's turbulent financial market.  His knowledge gives clients confidence in knowing that their investments are being managed to a high level of professional care.

He and his wife of 28 years have three children.

Investment Philosophy

Alpha is the term used when describing the excess rate of return per unit of risk that is taken. Many firms state that they add “alpha” to their portfolios, however after a closer look, one finds that much more risk was taken to achieve the return than what was prudent. It is true that the more risk taken, the greater the possibility of more return, but how much risk is too much?

At Merit, we believe there are only a handful of things that you can control while investing in the equities markets and we major on the three most important ones: risk, time and selection. We will achieve alpha, but never while assuming too much risk, abandoning the time frame of our client’s goals, or chasing the investment fad of the day. If you believe in avoiding as much risk as possible, setting goals and keeping those commitments, and selecting investments using the Modern Portfolio Theory, then Merit is the place for you. Welcome home!

Custodian

Merit employs Charles Schwab, and several other firms, as the third-party custodian of our clients’ assets.

This partnership means Merit never takes possession of our clients’ assets. All assets are held by the custodians. Merit just acts on our clients' behalf to position their investments to effectively achieve their goals.

Insurance Agency

We believe our job is to build and protect and our clients' wealth and together with our sister company, Future Assurance Inc., our advisors can do just that.

Future Assurance, Inc. is an insurance agency with multiple carriers in the following product lines: annuities, final expense insurance, life insurance, long-term care, Medicare Advantage and Medicare Supplement.  Future Assurance, Inc. can shop clients' needs for the best plan to suit their particular needs.